The segment I believe that matches my "venture market" would be students who live on campus.
My old roommates have the need of needing more food on the occasional night. The need isn't dire, but it is a need that they understand and have. For example, my old RA, who was my roommate, would be very grateful of me bringing home extra paninis from Starbucks at night. If I wasn't there, she would go to the POD and buy 2$ Ramen for dinner, or have some chips instead. My other friend might as her parents for money for dinner, and my other coworker might take extra hours at work so she will have enough money for the next week.
I think college students always love free things, so even small acts of kindness like giving waste to my roommates or floor-mates meant a lot to them. Food is food after all.
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Venture Concept No. 2
(1) Opportunity My opportunity is a food truck that goes around campus at night, after the on campus food places are closed, and gives st...
Hello Chloe,
ReplyDeleteI think you’re absolutely right about your point of view on giving away surplus food items that come from Starbucks on campus. It is nice to hear that you are able to take advantage of such an opportunity, however it is unfortunate that there are policies in place that prevent others from being able to enjoy free food items that will otherwise be thrown away.
The fact that businesses throw away food bothers me a lot. There are students, low income families, or even people who can afford it but want to save money that could use it. Having a program in campus that would be able to collect extra food from businesses around would make a difference in many student’s life while going to college.
ReplyDeleteHi Chloe! I really identify with your idea, because I also have worked in the food industry and I have seen how much they waste, and that food should be used in a constructive way and not wasted. With that being said I really enjoyed seeing how you broke down the behavior of your clientele. With this deeper understanding that you have gained with your market, I hope you use that information to make your idea better. Good job!
ReplyDeleteLate night hunger is always a problem with me. Your idea would for sure help in solving that problem. Student meals are generally scarce or random at times, so this potential plan could definitely add some schedule to how students intake their meals.
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