Thursday, February 28, 2019

Figuring Out Buyer Behavior No. 2

Summary of the Interviews


From my interviews, I gathered information based on the questions from the assignment. The way interviewees bought things varied on a few principles and values. For example, Amanda, a college student I interviewed, buys things based on necessity. My old coworker, Saul buys things based on his hobbies, but rarely anything for pleasure or want. A lot of the students I interviewed agreed price and quality matter the most. A lot of students buy online, as it is easy and efficient. Students dont need to waste gas money, and shipping is usually free at certain price points. A lot of students have credit cards, and most of the people I interviewed hold jobs, so their deposits go to their banking accounts. I interviewed my friend Tina, who rewards herself with purchases whenever she gets a good grade, or achieves something. I think a mindset like that is healthy. Other people I interviewed are much more frugal, and save buying things for later dates, after rent is paid.

I think these interviews were important, because it sets the mindset in how people would participate in our entrepreneurial endeavors in this class. So, not everyone would need a food truck to bring them food, because we all have our own ways to buy food, or spend our money.

3 comments:

  1. Hello Chloe,
    We have common concerns shared between the individuals we chose to interview. It seems that people of our age group have a tendency to monitor their habits and only spend their funds wisely and when necessary. I feel as if this is a really good thing, personally but in a business worldview, there is loss of much potential with these clients

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  2. Hey Chloe,
    You did a great job with this blog post! I am similar to some of your interviewees because I too tend to shop for need rather than want. College students tend to lack monetary stability due to school etc. Personally, I would love to buy all these things, but I need to focus on whats necessary and will benefit me in the long run.

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  3. Hi Chloe, this week I think that your post really did a great job of showing the different motives individuals may have for making a purchase. In my own post I also had to “think like a skeptic” and essentially play devil’s advocate in order to see not only what the alternatives are. But how my future clientele would reach to their purchase. Good job!

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